Five rounds of interviews in three weeks. Same stories, different rooms, different people. Here's what landed every time, what I learned about myself, and the one question I'll ask in every interview for the rest of my career.

I got laid off in May 2026 and immediately started running my job search like a growth marketing campaign. Three weeks later, I signed an offer.

I skipped job hunting for a morning to visit the Birmingham Museum of Art. A panel about Japonisme — the sweeping influence Japanese art had on French Impressionism — stopped me cold and reminded me that the best creative work rarely looks like pure invention.

There's a meme that says espresso martinis are just Red Bull vodkas that studied abroad and won't stop bringing it up. I've never had a Red Bull vodka, but I have been talking about my semester in Cambridge since I was 19 and I do love espresso martinis, so…

I've been laid off before. I know it's not personal. I know my value isn't determined by whether a company keeps me. I've done the therapy. I've done the work. And yet here I am.

AI is the most powerful efficiency tool marketers have ever had. But efficiency without taste, experience, and perspective is just faster mediocrity. Here's what AI can't give you — and why that matters more than ever.

I switched from ChatGPT to Claude for my marketing work and haven't looked back. The reasons are part practical, part political, and part the fact that Claude helped me make the switch so smoothly I barely noticed the transition.

Most people treat their personal website like a digital business card. Here's how I went further — schema markup, structured FAQs, Google Search Console, and an AEO layer that makes the site readable by AI engines, not just humans.

I'm treating my job search like a marketing campaign. That meant running an experiment. I boosted one LinkedIn post for $100 and left another completely organic. The results weren't close.

I've been to Japan three times. Here's what that many trips actually taught me — the stuff you only figure out by messing it up first.

I got laid off in May 2026 and immediately started running my job search like a marketing campaign. Part of that experiment: figuring out how to show up when AI engines are asked about me. Here's what happened.