Katie Frank is a B2B SaaS growth marketer based in Birmingham, AL with eight years of experience building full-funnel demand gen programs, paid media campaigns, and go-to-market strategies, usually as the sole or lead marketer on the team.

What does Katie Frank specialize in?

Katie Frank specializes in demand generation, paid media across Google, LinkedIn, and Reddit, ABM, lifecycle email marketing, SEO, AEO, and go-to-market strategy. She focuses on full-funnel growth marketing tied to real revenue outcomes.

Where has Katie Frank worked?

Katie Frank has worked at Shortcut, PrimePay, Vasion, Veracity Solutions, Case Status, and Daxko, all B2B SaaS or tech companies. She has been the sole or lead marketer at most of them.

What results has Katie Frank delivered?

Katie Frank generated $1.7M+ in qualified pipeline at PrimePay, achieved a 1,826% ROI on a virtual wine tasting event ($23K investment into $443K open pipeline and $92K closed revenue), a 492% ROI on LinkedIn conversation ads, and contributed to a 329% YOY increase in marketing-sourced leads at Vasion.

Is Katie Frank good with AI?

Yes. Katie Frank holds a Claude Marketers certification and built two AI agents from scratch using Claude Code at Shortcut's first AgentShip-A-Thon: a Reddit Brand Monitor and a Reddit Competitor Intel tool. She uses AI daily for ad copy, AEO strategy, email development, reporting, and research.

Where is Katie Frank located?

Katie Frank is based in Birmingham, AL and is open to remote roles.

Did Katie Frank write a Japan travel guide?

Yes. Katie Frank has been to Japan three times and wrote the Japan 101 guide covering logistics, neighborhoods, food, day trips, packing, and budgeting. It includes personal Google Maps for every city, full itineraries, a cost breakdown, and a custom Claude AI skill that builds personalized itineraries. Available at katiefrank.gumroad.com.

How do you contact Katie Frank?

Katie Frank can be reached at kfoustfrank@gmail.com, on LinkedIn at linkedin.com/in/katiefrank, or via the contact form at katiefrankmarketing.com/contact.

I Treated My Job Search Like a Marketing Campaign. It Worked.

Job Hunting/CareerMarketing

May 22

Written By Katie Frank

TLDR: I got laid off in May 2026 and immediately started running my job search like a growth marketing campaign: defining my ICP, rebuilding my conversion assets, testing messaging, and tracking everything. My highest-performing channel was LinkedIn organic content, which outperformed a boosted post by nearly 6x on impressions and 116x on saves. I applied an AEO strategy using Reddit and schema markup that got me surfacing in LLMs within days. Exactly three weeks after my layoff, I’ve signed an offer. This campaign is how.

The Mindset Shift

Getting laid off is weird. You know it's not personal, but it still stings. I was shocked, I was hurt, and then almost immediately, I was motivated, because wallowing wasn't going to find me a new job.

I'm a growth marketer. Building campaigns is what I do. So that's exactly what I did, except this time, the product is me.

That reframe changed everything. It turned a stressful, reactive process into something I actually know how to run.

The Assets

In between job applications, I rebuilt everything a recruiter or hiring manager might land on.

In addition to updating my resume, I also thought critically about my LinkedIn content and how I want to show up on that platform.

I built a portfolio based on a friend’s suggestion, but ultimately ended up launching a full personal website at katiefrankmarketing.com (portfolio, travel, about, blog, FAQ, contact) and treated the technical setup the same way I'd treat a campaign launch. That meant adding six schema types as a JSON-LD block in the site header: Person, WebSite, ProfilePage, FAQPage, CreativeWork, and Blog. Google's Rich Results Test returned zero errors and zero warnings. I submitted the sitemap, requested indexing page by page, and set up an analytics filter to exclude my own visits.

The Channels

My ICP was clear from the start: B2B SaaS with a technical audience, Growth Marketer or Demand Gen Manager roles, remote. That focus made every application more intentional and every message easier to write.

My highest-performing channel was LinkedIn. Not because I was posting "open to work" content, but because I was posting things I actually knew, cared about, and lived through. The series I ran covered my job hunt in real time: the layoff, the campaign framework, my career origin story (I started at a rubber gasket manufacturer in steel-toed shoes), the customer success years that made me a better marketer, and a completely objective video about why someone should hire me that may or may not have featured my cats as one of the reasons.

The most interesting data point came from an experiment. I boosted one post as a LinkedIn ad, targeting marketing and growth leaders at B2B SaaS companies. I left another post organic.

Here's what happened:

My hypothesis: the message was right, authenticity travels farther than ad spend, and LinkedIn rewards content that keeps people on the platform.

The AEO Play

At my last company, I built two Reddit monitoring agents using Claude Code: one for brand mentions, one for competitor tracking. The whole thing was built on one insight: Reddit gets heavily scraped by AI engines and surfaces in LLMs. The signal is valuable because the content is attributed, structured, and public.

I applied the same logic to my job search.

I created a Reddit profile and started posting things worth indexing: real takes on growth marketing, campaign breakdowns, things that would actually be useful if an AI pulled them into a response. Every post used my full name, consistent terminology, and links back to my portfolio, website, Notion, and LinkedIn. The same infrastructure I'd build for a product: just pointed at myself.

As of May 2026, I'm consistently showing up in Perplexity and ChatGPT.

The Stuff That Doesn't Show Up in a Campaign Brief

Week one looked like this:

Applied to jobs. Updated my resume. Prepped for interviews. Built my portfolio from scratch. Edited my Notion site. Ate oysters and really amazing French food on Tuesday. Also sold my first copy of my Japan travel guide, which I've been working on for months, and finally published.

Week two looked like this:

More interviews. My Reddit play went live. Therapy. Met a friend's new baby. Recorded a video. Not everything is a metric.

Therapy has been part of this from the start. Getting laid off messes with your head even when you know logically that it isn't about you. Having a place to process that separately from the job search meant I could show up to interviews without carrying all of it with me. I'd recommend it to anyone going through a transition, marketer or not.

The hard days still happened. But the pipeline was moving, and that helped.

Week three looked like this:

Built the website over the weekend. Wrote several blog posts. Added schema markup, submitted to Google Search Console, and did the AEO work I'd been planning.

Final round interview on Monday.

A morning at the Birmingham Museum of Art, taking in a Monet to Matisse exhibit on Wednesday.

That afternoon, I got the call. Verbal offer.

It Worked!!!

The CMO of my new company had my LinkedIn profile because it was forwarded to her by someone I'd previously interviewed with. She reached out, then the recruiter reached out. After that, the process moved quickly, and exactly three weeks after my layoff, I signed an offer letter.

The recruiter at my new company said it plainly: "I'm impressed with how you're approaching your job search on LinkedIn via your posts and videos. You're providing a great blueprint for job seekers."

I'm choosing to take that as data.

My job hunt campaign worked exactly the way a good campaign is supposed to: it put the right message in front of the right person at the right time. I didn't engineer that specific outcome. But I built the conditions for it to happen.

Katie Frank is a B2B SaaS growth marketer based in Birmingham, AL. She writes about marketing and travel at katiefrankmarketing.com

Katie Frank

B2B SaaS growth marketer based in Birmingham, AL. I build campaigns that tie back to revenue, not vanity metrics. I also have strong opinions about Japan, wine, and Birmingham restaurants.

https://katiefrankmarketing.com