Katie Frank — Growth Marketer

Creative Campaigns.
Real Pipeline.

I specialize in paid acquisition, campaign strategy, and turning early experiments into scaled, evergreen programs. I thrive at the intersection of testing, data, and AI-driven workflows, building campaigns on Google, LinkedIn, and Reddit that connect, convert, and actually make people laugh while taking action.

Who is Katie Frank?

A woman with short curly dark hair, wearing large dark glasses, a nose ring, red lipstick, and a black top, smiling at the camera against a teal background.

I'm a marketer with a track record of owning paid acquisition end-to-end: budgets, targeting, copy, and performance across Google, LinkedIn, and Reddit. I specialize in full-funnel strategies across digital, ABM, events, and lifecycle marketing, often navigating lean resources and ambitious targets.

My approach is to test small, measure honestly, and scale what works. Whether it's turning a $23K virtual wine tasting into 1,826% ROI on open pipeline or proving out LinkedIn conversation ads at 492% ROI, I use AI daily to speed up research, campaign builds, and performance analysis so I can run more experiments, faster.

I thrive in cross-functional teams, think a few steps ahead, and love turning scrappy ideas into scalable growth. When I'm not marketing, I'm likely trying a new restaurant, planning my next trip, or tasting new bottles of wine with three very curious cats nearby.

Katie Frank’s Experience

  • Pentesting SaaS | June 2026 - September 2026

    • Owned full-lifecycle account progression across mid-market and enterprise, building integrated marketing plans that drove both new logo acquisition and expansion within existing accounts.

    • Built multi-touch buying committee campaigns across webinars, events, and email, moving prospects through the buyer journey with the right message at the right time.

    • Developed a customer marketing and advocacy program leveraging customer success stories to drive expansion pipeline and cross-sell opportunities, piloting it with a customer virtual cheese tasting event.

    • Owned campaign content end-to-end, including eBooks, white papers, reports, and promotional assets tailored to each stage of the customer journey.

    • Monitored funnel metrics and incorporated learnings into programs to continuously improve lead flow, conversion rates, and marketing efficiency.

  • Project Management SaaS | June 2025 - May 2026

    • Owned and optimized paid campaigns across Google, LinkedIn, and Reddit — managing budgets, targeting, copy, and performance for both Shortcut and the launch of Korey, a new coordination agent for AI-native teams.

    • Wrote high-converting ad copy and led testing of new formats, visuals, and messaging strategies across paid and outbound channels.

    • Built lifecycle email campaigns in HubSpot triggered by in-app behavior, driving user activation and pipeline conversion.

    • Developed and prioritized a backlog of growth experiments focused on measurable ROI and revenue impact.

    • Leveraged AI and automation to improve targeting, engagement, and campaign efficiency across conventional and emerging channels.

    • Drove SEO and AEO initiatives, optimizing for both traditional search and AI-powered answer engines, alongside content distribution and integrated campaign execution across two distinct product lines.

    • Collaborated on team-wide growth strategy as the sole growth marketer, shaping direction across channels, messaging, and new product go-to-market.

  • HR & Payroll SaaS | March 2024 - June 2025

    • Strategically developed and executed multi-channel campaigns, significantly increasing MQLs and achieving ambitious pipeline targets.

    • Planned and executed high-profile in-person and virtual events, generating over $1M in potential revenue, strengthening client relationships, and elevating brand visibility.

    • Achieved a 302% ROI on closed won opportunities and 1,829% ROI on open pipeline from a virtual wine tasting event that generated $92K in closed revenue and $443K in open pipeline from a $23K investment.

    • Achieved a 492% ROI on LinkedIn conversation ads, generating $71K in open opportunities from a $12K investment.

    • Spearheaded a targeted ABM program, driving substantial outreach and lead generation.

    • Streamlined event planning with the creation of a comprehensive Marketing Events Request Form, improving efficiency and collaboration.

    • Developed and launched impactful Outreach email sequences, driving higher sales engagement and client acquisition.

    • Provided critical onboarding support to new team members, ensuring seamless integration and rapid productivity.

  • Print Management & Digital Transformation SaaS | April 2022-November 2023

    • Contributed to a 329% YOY increase in marketing-sourced leads, a 56% YOY increase in marketing-sourced demos, and a 44% YOY increase in pipeline generated from marketing sources.

    • Oversaw the management of LinkedIn, Google, Facebook, and Reddit ads through the coordination of two paid ads contractors, ensuring effective execution and optimal performance across platforms.

    • Led cross-functional teams in executing integrated campaigns, fostering collaboration with sales, marketing ops, and creative teams.

    • Wrote snappy, creative emails that effectively converted leads into valuable prospects.

    • Educated and supported the Sales Development Representative (SDR) team and regularly updated them on campaign details.

    • Partnered with creative to explore innovative engagement methods, contributing to developing creative campaign ideas.

    • Implemented, created, and maintained Drift chat bots to shorten sales cycles and convert more leads.

    • Built ad-hoc reports and dashboards for tracking and measuring campaign performance.

    • Developed and executed a multi-channel demand generation strategy aligned with sales goals, aiming to achieve revenue and pipeline targets.

    • Implemented growth best practices while experimenting with creative and emerging tactics to achieve goals.

  • Digital Transformation & Tech Consultancy | November 2020-April 2022

    • Grew LinkedIn company page followers by 70% organically.

    • Created innovative and informative white papers, eBooks, and infographics.

    • Owned HubSpot operations and administration, streamlining marketing activities.

    • Developed demand generation activities aligned with the buyer's journey and marketing funnel.

    • Collaborated with sales to support sales enablement initiatives.

    • Executed multi-channel campaigns offering educational assets to convert prospects.

    • Managed Veracity's prospect webinar channel, aligning events with campaigns and company vision.

  • Legal Tech SaaS | October 2019-July 2020

    • Held multiple roles across marketing, implementation, and customer success—bringing a full view of the customer journey to every initiative

    • Built the company’s marketing foundation—systems, processes, and campaigns—to drive MQL growth and brand awareness

    • Owned HubSpot operations across marketing, onboarding, and customer success

    • Created compelling case studies, sales collateral, and full-funnel content across web, email, and social

    • Led product marketing initiatives, including launch planning and release comms

    • Developed and launched onboarding and implementation processes tailored to customer needs

    • Managed all customer communications, including live chat and email support

    • Created internal systems for product feedback, support tickets, and usage reviews to improve customer experience

  • Fitness SaaS | January 2017-September 2019

    • Held multiple roles spanning customer success, account management, and project delivery—gaining deep insight into the customer lifecycle

    • Managed key customer relationships and acted as the main point of contact for projects and escalations

    • Led cross-functional projects, including new site launches and add-on service implementations

    • Identified inefficiencies and implemented process improvements to enhance operational workflows

    • Delivered product training and best-practice consulting to help customers succeed

    • Translated technical concepts for non-technical audiences to improve adoption and satisfaction

  • Manufacturing | July 2015-January 2017

    • Promoted from intern to full-time customer service role within a year

    • Supported and coordinated the efforts of a 7-person contracted sales team

    • Designed and managed the creation of marketing materials and product samples for prospective customers

Katie Frank’s Core Values

  • Do the right thing, even when it’s hard or unseen.

  • Take responsibility, follow through, and own the outcome.

  • Stay curious, ask questions, and seek better ways.

  • Value others’ perspectives and stay open to feedback.

  • Work together with respect, trust, and shared purpose.

  • Hold yourself to high standards and take pride in your work.

  • Boldly challenge the status quo and build what’s next.

Katie Frank’s Strengths

  • I build deep, meaningful relationships with the people I trust. I thrive in close-knit teams and value authenticity in collaboration.

  • I instinctively understand how others feel and create a psychologically safe space where people feel seen and supported.

  • I generate creative solutions, love challenging assumptions, and bring fresh perspectives to everything I do.

  • I spot potential in others and get energy from helping people grow and succeed.

  • I follow through. If I commit to something, I own it fully—and hold myself to high standards.

CliftonStrengths AKA StrengthsFinder