Katie Frank — Growth Marketer

Creative Campaigns.
Real Pipeline.

I specialize in demand generation, campaign strategy, and turning bold ideas into real pipeline. I thrive at the intersection of storytelling, data, and experimentation by building campaigns that connect, convert, and actually make people laugh while taking action.

Who is Katie Frank?

A woman with short curly dark hair, wearing large dark glasses, a nose ring, red lipstick, and a black top, smiling at the camera against a teal background.

I’m a marketer with a track record of building campaigns that drive pipeline, fuel revenue, and align with real business goals. I specialize in full-funnel strategies across digital, ABM, events, and lifecycle marketing—often navigating lean resources and ambitious targets.

My approach blends creative execution with operational rigor. Whether it’s launching a virtual wine tasting that delivers 4x ROI or rolling out a net-new ABM program, I focus on results and the process that gets us there.

I thrive in cross-functional teams, think a few steps ahead, and love turning scrappy ideas into scalable growth. When I’m not marketing, I’m likely trying a new restaurant, planning my next trip, or tasting new bottles of wine with three very curious cats nearby.

Katie Frank’s Experience

  • Project Management SaaS | June 2025 - May 2026

    • Owned and optimized paid campaigns across Google, LinkedIn, and Reddit — managing budgets, targeting, copy, and performance for both Shortcut and the launch of Korey, a new coordination agent for AI-native teams.

    • Wrote high-converting ad copy and led testing of new formats, visuals, and messaging strategies across paid and outbound channels.

    • Built lifecycle email campaigns in HubSpot triggered by in-app behavior, driving user activation and pipeline conversion.

    • Developed and prioritized a backlog of growth experiments focused on measurable ROI and revenue impact.

    • Leveraged AI and automation to improve targeting, engagement, and campaign efficiency across conventional and emerging channels.

    • Drove SEO and AEO initiatives, optimizing for both traditional search and AI-powered answer engines, alongside content distribution and integrated campaign execution across two distinct product lines.

    • Collaborated on team-wide growth strategy as the sole growth marketer, shaping direction across channels, messaging, and new product go-to-market.

  • HR & Payroll SaaS | March 2024 - June 2025

    • Strategically developed and executed multi-channel campaigns, significantly increasing MQLs and achieving ambitious pipeline targets.

    • Planned and executed high-profile in-person and virtual events, generating over $1M in potential revenue, strengthening client relationships, and elevating brand visibility.

    • Achieved a 302% ROI on closed won opportunities and 1,829% ROI on open pipeline from a virtual wine tasting event that generated $92K in closed revenue and $443K in open pipeline from a $23K investment.

    • Achieved a 492% ROI on LinkedIn conversation ads, generating $71K in open opportunities from a $12K investment.

    • Spearheaded a targeted ABM program, driving substantial outreach and lead generation.

    • Streamlined event planning with the creation of a comprehensive Marketing Events Request Form, improving efficiency and collaboration.

    • Developed and launched impactful Outreach email sequences, driving higher sales engagement and client acquisition.

    • Provided critical onboarding support to new team members, ensuring seamless integration and rapid productivity.

  • Print Management & Digital Transformation SaaS | April 2022-November 2023

    • Contributed to a 329% YOY increase in marketing-sourced leads, a 56% YOY increase in marketing-sourced demos, and a 44% YOY increase in pipeline generated from marketing sources.

    • Oversaw the management of LinkedIn, Google, Facebook, and Reddit ads through the coordination of two paid ads contractors, ensuring effective execution and optimal performance across platforms.

    • Led cross-functional teams in executing integrated campaigns, fostering collaboration with sales, marketing ops, and creative teams.

    • Wrote snappy, creative emails that effectively converted leads into valuable prospects.

    • Educated and supported the Sales Development Representative (SDR) team and regularly updated them on campaign details.

    • Partnered with creative to explore innovative engagement methods, contributing to developing creative campaign ideas.

    • Implemented, created, and maintained Drift chat bots to shorten sales cycles and convert more leads.

    • Built ad-hoc reports and dashboards for tracking and measuring campaign performance.

    • Developed and executed a multi-channel demand generation strategy aligned with sales goals, aiming to achieve revenue and pipeline targets.

    • Implemented growth best practices while experimenting with creative and emerging tactics to achieve goals.

  • Digital Transformation & Tech Consultancy | November 2020-April 2022

    • Grew LinkedIn company page followers by 70% organically.

    • Created innovative and informative white papers, eBooks, and infographics.

    • Owned HubSpot operations and administration, streamlining marketing activities.

    • Developed demand generation activities aligned with the buyer's journey and marketing funnel.

    • Collaborated with sales to support sales enablement initiatives.

    • Executed multi-channel campaigns offering educational assets to convert prospects.

    • Managed Veracity's prospect webinar channel, aligning events with campaigns and company vision.

  • Legal Tech SaaS | October 2019-July 2020

    • Held multiple roles across marketing, implementation, and customer success—bringing a full view of the customer journey to every initiative

    • Built the company’s marketing foundation—systems, processes, and campaigns—to drive MQL growth and brand awareness

    • Owned HubSpot operations across marketing, onboarding, and customer success

    • Created compelling case studies, sales collateral, and full-funnel content across web, email, and social

    • Led product marketing initiatives, including launch planning and release comms

    • Developed and launched onboarding and implementation processes tailored to customer needs

    • Managed all customer communications, including live chat and email support

    • Created internal systems for product feedback, support tickets, and usage reviews to improve customer experience

  • Fitness SaaS | January 2017-September 2019

    • Held multiple roles spanning customer success, account management, and project delivery—gaining deep insight into the customer lifecycle

    • Managed key customer relationships and acted as the main point of contact for projects and escalations

    • Led cross-functional projects, including new site launches and add-on service implementations

    • Identified inefficiencies and implemented process improvements to enhance operational workflows

    • Delivered product training and best-practice consulting to help customers succeed

    • Translated technical concepts for non-technical audiences to improve adoption and satisfaction

  • Manufacturing | July 2015-January 2017

    • Promoted from intern to full-time customer service role within a year

    • Supported and coordinated the efforts of a 7-person contracted sales team

    • Designed and managed the creation of marketing materials and product samples for prospective customers

Katie Frank’s Core Values

  • Do the right thing, even when it’s hard or unseen.

  • Take responsibility, follow through, and own the outcome.

  • Stay curious, ask questions, and seek better ways.

  • Value others’ perspectives and stay open to feedback.

  • Work together with respect, trust, and shared purpose.

  • Hold yourself to high standards and take pride in your work.

  • Boldly challenge the status quo and build what’s next.

Katie Frank’s Strengths

  • I build deep, meaningful relationships with the people I trust. I thrive in close-knit teams and value authenticity in collaboration.

  • I instinctively understand how others feel and create a psychologically safe space where people feel seen and supported.

  • I generate creative solutions, love challenging assumptions, and bring fresh perspectives to everything I do.

  • I spot potential in others and get energy from helping people grow and succeed.

  • I follow through. If I commit to something, I own it fully—and hold myself to high standards.

CliftonStrengths AKA StrengthsFinder