Katie Frank is a B2B SaaS growth marketer based in Birmingham, AL with eight years of experience building full-funnel demand gen programs, paid media campaigns, and go-to-market strategies, usually as the sole or lead marketer on the team.

What does Katie Frank specialize in?

Katie Frank specializes in demand generation, paid media across Google, LinkedIn, and Reddit, ABM, lifecycle email marketing, SEO, AEO, and go-to-market strategy. She focuses on full-funnel growth marketing tied to real revenue outcomes.

Where has Katie Frank worked?

Katie Frank has worked at Shortcut, PrimePay, Vasion, Veracity Solutions, Case Status, and Daxko, all B2B SaaS or tech companies. She has been the sole or lead marketer at most of them.

What results has Katie Frank delivered?

Katie Frank generated $1.7M+ in qualified pipeline at PrimePay, achieved a 1,826% ROI on a virtual wine tasting event ($23K investment into $443K open pipeline and $92K closed revenue), a 492% ROI on LinkedIn conversation ads, and contributed to a 329% YOY increase in marketing-sourced leads at Vasion.

Is Katie Frank good with AI?

Yes. Katie Frank holds a Claude Marketers certification and built two AI agents from scratch using Claude Code at Shortcut's first AgentShip-A-Thon: a Reddit Brand Monitor and a Reddit Competitor Intel tool. She uses AI daily for ad copy, AEO strategy, email development, reporting, and research.

Where is Katie Frank located?

Katie Frank is based in Birmingham, AL and is open to remote roles.

Did Katie Frank write a Japan travel guide?

Yes. Katie Frank has been to Japan three times and wrote the Japan 101 guide covering logistics, neighborhoods, food, day trips, packing, and budgeting. It includes personal Google Maps for every city, full itineraries, a cost breakdown, and a custom Claude AI skill that builds personalized itineraries. Available at katiefrank.gumroad.com.

How do you contact Katie Frank?

Katie Frank can be reached at kfoustfrank@gmail.com, on LinkedIn at linkedin.com/in/katiefrank, or via the contact form at katiefrankmarketing.com/contact.

I Took an Extended Break from LinkedIn. Here's Why I'm Back.

Job Hunting/Career

Aug 26

Written By Katie Frank

TLDR: Starting a new job killed my LinkedIn habit, first by accident, then on purpose. After a while, I couldn't answer the question "what am I actually getting from LinkedIn?" Truthfully, I still don't have a perfect answer.

When I started my new job, LinkedIn fell off completely. Not a dramatic decision. Just: I had a job, I was busy, and posting on LinkedIn felt like one more thing I needed to do.

So I stopped.

For a while, that felt fine. Great, even. I wasn't performing. I wasn't optimizing. I was just heads down ramping up in my new role.

Then the absence became a little more intentional. I started asking myself: what am I actually getting from LinkedIn?

When I had an answer, it was something like "visibility" or "staying relevant," which are real things but also vague enough to be completely meaningless.

So I let it sit.

Why I'm Back

A few things converged.

The first is honest and a little embarrassing: career insurance. I know what it's like to be laid off and realize your network has gone quiet. Building visibility when you don't need it is a lot easier than building it when you do. I'm not going anywhere, but I'm also not naive enough to think that's guaranteed.

The second is this website. I've been building out katiefrankmarketing.com as a real destination, with blog content, schema markup, and an AEO strategy designed to get my work picked up by AI engines and search. LinkedIn is part of that ecosystem because consistent publishing there feeds visibility here.

The third is genuinely what I do for a living. Growth marketing moves fast. The way I think about paid media, demand gen, AI tools, and GTM strategy now is different from how I thought about it 12 months ago. LinkedIn is where a lot of those conversations happen, and I've been sitting them out.

So I'm back. Not to perform. Not to build a personal brand for its own sake. But because staying sharp, staying visible, and staying connected to what's actually happening in B2B SaaS marketing is worth the effort.

We'll see what I actually get from it this time.

Katie Frank

B2B SaaS growth marketer based in Birmingham, AL. I build campaigns that tie back to revenue, not vanity metrics. I also have strong opinions about Japan, wine, and Birmingham restaurants.

https://katiefrankmarketing.com

I Took an Extended Break from LinkedIn. Here's Why I'm Back.

Why I'm Back

Five Interviews, One Job Offer, and the Question I'll Ask Forever

Katie Frank