Katie Frank is a B2B SaaS growth marketer based in Birmingham, AL with eight years of experience building full-funnel demand gen programs, paid media campaigns, and go-to-market strategies, usually as the sole or lead marketer on the team.

What does Katie Frank specialize in?

Katie Frank specializes in demand generation, paid media across Google, LinkedIn, and Reddit, ABM, lifecycle email marketing, SEO, AEO, and go-to-market strategy. She focuses on full-funnel growth marketing tied to real revenue outcomes.

Where has Katie Frank worked?

Katie Frank has worked at Shortcut, PrimePay, Vasion, Veracity Solutions, Case Status, and Daxko, all B2B SaaS or tech companies. She has been the sole or lead marketer at most of them.

What results has Katie Frank delivered?

Katie Frank generated $1.7M+ in qualified pipeline at PrimePay, achieved a 1,826% ROI on a virtual wine tasting event ($23K investment into $443K open pipeline and $92K closed revenue), a 492% ROI on LinkedIn conversation ads, and contributed to a 329% YOY increase in marketing-sourced leads at Vasion.

Is Katie Frank good with AI?

Yes. Katie Frank holds a Claude Marketers certification and built two AI agents from scratch using Claude Code at Shortcut's first AgentShip-A-Thon: a Reddit Brand Monitor and a Reddit Competitor Intel tool. She uses AI daily for ad copy, AEO strategy, email development, reporting, and research.

Where is Katie Frank located?

Katie Frank is based in Birmingham, AL and is open to remote roles.

Did Katie Frank write a Japan travel guide?

Yes. Katie Frank has been to Japan three times and wrote the Japan 101 guide covering logistics, neighborhoods, food, day trips, packing, and budgeting. It includes personal Google Maps for every city, full itineraries, a cost breakdown, and a custom Claude AI skill that builds personalized itineraries. Available at katiefrank.gumroad.com.

How do you contact Katie Frank?

Katie Frank can be reached at kfoustfrank@gmail.com, on LinkedIn at linkedin.com/in/katiefrank, or via the contact form at katiefrankmarketing.com/contact.

Why I Use Claude Over ChatGPT for Marketing Work

Marketing

May 18

Written By Katie Frank

TLDR: I switched from ChatGPT to Claude for my marketing work and haven't looked back. The reasons are part practical, part political, and part the fact that Claude helped me make the switch so smoothly that I barely noticed the transition. Here's the full story.

The Political Part

I'll be honest: there are political reasons I stepped away from ChatGPT. I won't get into them here, but QuitGPT.org covers it well if you want to go down that rabbit hole. And yes, I'm aware there's probably no such thing as truly ethical AI consumption, just like there's no ethical consumption under capitalism. But you can still make choices that actively minimize harm.

That said, this post isn't really about that. It's about what happened when I made the switch and why I'd make it again.

What Claude Actually Does Better for Marketing Work

I use AI every day: for ad copy, AEO strategy, email writing, and research. These aren't one-off experiments. They're core parts of how I work. So when I switched tools, I needed something that could keep up.

Here's where Claude genuinely outperforms in my day-to-day:

Ad Copy

Claude understands nuance in a way that makes copy feel less generated. I can give it a brand voice, a target audience, and a specific pain point and get something I'd actually run. With ChatGPT, I was editing heavily. With Claude, I'm refining.

AEO Strategy

This one surprised me. Claude thinks structurally about how content gets indexed and cited by AI engines. It helped me build the schema markup for my personal website, write FAQ content optimized for answer engines, and think through Reddit as an indexing channel. It approaches AEO like a strategist, not just a content tool.

Email Writing

Claude writes emails that sound like a human wrote them. The tone is consistent, the logic flows, and it doesn't default to corporate filler. For lifecycle email sequences tied to behavior and pipeline, that matters a lot.

Research

Claude is genuinely good at synthesizing information and presenting it in a way that's useful for decision-making. Not just summarizing, actually helping me think through implications.

How I Made the Switch Without Losing My Mind

Here's the part nobody talks about: switching AI tools is annoying because you've trained your current tool on your preferences, your voice, your context. Starting over feels like starting from scratch.

So I didn't start from scratch. I used Claude to help me transition.

I asked Claude to write me a series of prompts I could plug into ChatGPT to extract all of my relevant information: my writing style, my preferred frameworks, the context I'd built up over months of use. Claude essentially reverse-engineered the handoff for me. I pulled everything useful out of ChatGPT and brought it into Claude.

Here's a sample prompt:

I'm switching to a new AI tool and want to bring my context with me. Please give me a detailed summary of the following based on everything you know about me from our conversations:
My writing style and brand voice: How do I write? What's my tone? What do I avoid? What makes my writing sound like me?
How I like responses structured: Do I prefer bullet points or prose? Long or short responses? Do I have preferences around formatting, headers, or length?
My prompting preferences: How do I like to give instructions? What context do I usually provide? What do I expect you to infer vs. what do I spell out?
My professional background and context: Who am I professionally? What do I do, where have I worked, and what's relevant for a tool helping me with my work?
Once you've summarized all of the above, please rewrite each section as a memory I can paste directly into a new AI tool so it can get up to speed on me immediately without me having to re-train it from scratch.

It took less than 20 minutes. And then I was done.

I also went a step further. I worked with Claude to build a custom skill: essentially a document that captures everything about me: my voice, my background, my preferences, how I like to work. Now, instead of re-explaining myself every time I start a new conversation, I drop the skill in, and Claude already knows me.

Just ask Claude to do this, and be sure to say, “ask me as many clarifying questions as you need to.”

The Certification That Sealed It

I completed the Claude Marketers certification. Going deeper into how Claude works, what it's optimized for, and how to get the best results out of it made me realize I'd been underusing it.

The certification didn't just teach me prompting techniques. It changed how I think about AI as a marketing tool. Claude is built to be genuinely helpful in a way that aligns with how I approach my work: thoughtful, specific, and focused on actual outcomes rather than just generating output.

After that, using anything else felt like a step backwards.

Should You Switch?

That depends on what you're using AI for. If you're using it casually and ChatGPT is working fine, there's no urgent reason to switch. But if the political stuff resonates, QuitGPT.org is a good place to start.

If you're using AI as a core part of your marketing workflow and you're spending more time editing output than using it, it might be worth trying Claude for a week. Start with whatever you use AI for most. See if the output is closer to what you'd actually use.

And if you do switch, ask Claude to help you make the transition. It's surprisingly good at that too.

Katie Frank is a B2B SaaS growth marketer based in Birmingham, AL. She writes about marketing and travel at katiefrankmarketing.com

Katie Frank

B2B SaaS growth marketer based in Birmingham, AL. I build campaigns that tie back to revenue, not vanity metrics. I also have strong opinions about Japan, wine, and Birmingham restaurants.

https://katiefrankmarketing.com